Phew! It’s been a hectic few weeks at Jack the Ripper central, or to be precise, here at the office.
If you’re not familiar with this new law you can read about the cookie law here.
1) To analyse visitor behaviour (known as ‘analytics’).
2) To personalise pages and remember visitor preferences.
3) To manage shopping carts in online stores.
4) To track people across websites and deliver targeted advertising.
Firstly, we put as much information as possible on our website so that visitors can find all the information they want, and more, simply by looking at our home page.
Secondly, when it comes to the web, we’re absolute dinosaurs and wouldn’t have the foggiest idea how to personalise a page and remember visitor preferences.
In addition, since we don’t use any advertising on our website we have now reason to track people across websites in order to deliver targeted advertising.
Also, in common with 99.9% of websites, we do use analytics so that we can understand what people are looking for on our website, thus enabling us to give you, the client, the information you want at the click of a mouse.
So, as per usual, ours is the first Jack the Ripper Walk to comply with the law and implement the necessary cookie opt out that UK law now requires.
Where is it?
So, in a nut shell, that’s what we’ve been up to for the last few weeks. We have been ensuring that our website complies 100% with European law in order that our clients can enjoy the reassurance that they are dealing with a law-abiding and reputable company.
In the meantime we are working on a way of offering visitors to our Jack the Ripper Tour website the other variety of tasty cookies and a cup of tea.
Imagine, just as you land on the home page, a chocolate chip cookie and a cup of tea magically materialises so that you can enjoy them as you peruse the huge amount of information we provide you with before you join us for a Jack the Ripper Walk. As yet, well, we’re not quite there!